Scentsational

Scentsational is an innovative new product from Direct Assignments

In today's crowded market place, it can be hard for your Direct Marketing to stand out. Scentsational impregnates your materials with a delicate fragrance, associating your product with freshness and flavour. This immediately creates a bond between the consumer and the product and significantly enhances its perceived value.

Clearly, advertising and promotion are still votal components of your brand-building strategy. However, associating your Direct Marketing with the right scent and flavour can greatly increase brand awareness and value over time. Direct Assignments can advise on how to incorporate Scentsational into your overall strategy, to harness the full potential of this unique product.

Some important facts to consider:

• Aroma has a unique ability to invoke positive memories, and to reminda person of a particular vivid memory, which in turn can drive a purchasing decision
• Supermarkets recognise the power of fragrance; in store bakeries and cafés now trannsmit desirable aromas thoroughout the store, which is proven to increase sales
• A "Signature" scent can enforce a consumer's perception of a brand, and can be a significant factor in helping to develop a relationship between the consumer and that brand
• For thousands of years, people have smelled their food to determine if it is fresh and desirable to eat. Even today, people still smell their food and other consumer products to determine if they will like it.