All online businesses want to get to the top of Search Engines. The question is, how can this be done reliably, ethically and with long-term results?
Direct Assignments can manage the process on both fronts; Search Engine Optimisation [SEO] and Search Engine Marketing [SEM]. The former involves the improvement of your current website to ensure optimum visibility to Search Engines and their users. The latter is the process of purchasing links that appear above and to the side of so-called "natural" results. Both should be addressed to ensure that your customers can find your website on the Internet.
Direct Assignments advise that before any Search Engine Marketing takes place, you undertake a comprehensive process of Search Engine Optimisation. This is best tackled in three stages:
Initially, we would study your current site; its structure and content. Is it optimised for Search Engines? If not, this would have to be rectified with an Initial Optimisation.
We would then consider the "Google Page Rank" of the current site. This is a measure of how highly Google regards a website, from 1 to 5 [5 being highest], and it largely measures the number of other sites that link to the site in question.
It would also be important to study the keywords that you have identified as being important to your market:
Analysing the keywords in this way allows us to determine where our efforts should be best focused, for the best possible overall return.
Crucially, your website should have the correct "keyword density" for your chosen keywords; that is, the number of times a specific keyword appears on any given page. Direct Assignments can advise on this density and offer a full Internet copywriting service to help you hit these targets.
It is also vital that your site has a good "code to content" ratio. Simply put, the amount of relevant information on the page should not be diluted with technical programming code behind the scenes. The correct technical "mark-up" should also be applied to each page on your site. Direct Assignments can rewrite existing websites, if necesarry, to ensure that this is the case.
Primarily, ongoing work would be dedicated to increasing the number of "back links" on other websites; that is, links that link back to your site. As discussed above, this will improve the site's "Google Page Rank". This is achieved by contacting owners of relevant websites and encouraging them to place links on their own sites to your website.
Direct Assignments can create and manage an email marketing campaign, sending regular email bulletins to those users who have requested a brochure or an appointment and "opted in" to further communication. This would have to be carefully thought out, but could drive traffic to the site.
Direct Assignments can also issue regular online Press Releases on your behalf, or write articles relevant to the market that could be posted on third-party websites. This can be an excellent way in which to increase the number of "back links", as discussed above.
It can be hugely beneficial to run a carefully considered CPC campaign alongside the SEO process, as it will instantly drive traffic to the site.
However, it is important to constantly monitor these campaigns, to ensure that the right keywords are being used, and the right "bids" are placed for each keyword. This will ensure that money is not being spent unnecessarily, and that each keyword is generating the expected level of traffic.
Direct Assignments can manage the whole SEM process, from conception to execution and maintenance.
Unlike many companies, Direct Assignments will also qualify the results of all SEO and SEM acticity. It is almost impossible to "guarantee" specific results from any SEM campaign, although many less reputable companies promise to do so. However, we are confident that our efforts will yield a positive effect on your website's current ranking. In order to demonstrate this, the following reports would be produced on a monthly basis:
We work closely with Optimisations to get the best possible results from your online campaigns.
An Internet marketing strategy can encompass a wide range of activities. Direct Assignments offer a number of solutions to allow you to optimise the web as a sales channel
