Key Benefits

Manage and Coordinate All Your Marketing Activities in One Solution

Direct Assignments provides a central collaboration platform for sharing information as well as tracking project status and performance across all marketing activities. From communicating strategic objectives; to defining marketing programmes; to managing creative production and approval processes; to tracking and analysing results - all relevant marketing information is in one place.

Improve Decision Making, Minimise Risk

Direct Assignments' marketers make sound strategic decisions, because better marketing measurement enables them to focus on the most profitable opportunities. Marketers can make midstream corrections to adjust for changing market conditions or eliminate non-performing initiatives.

Ensure Strategic Goals and Marketing Activities are Aligned

Direct Assignments ensure Strategic goals, marketing plans, and budgets are centralised to promote clarity of agreed upon objectives and tactics to achieve business goals. With Direct Assignments, everyone is on the same page.

Achieve Faster, Lower Cost Execution of All Marketing Activities

Direct Assignments' project plans and assets are centralised, and approvals are clear and automated. Workloads are balanced and bottlenecks avoided. Everyone knows instantly what needs to get done next, by whom and when. And waste is eliminated because better execution results in less duplication of effort, fewer rush fees and penalties.

Ensure Compliance

Direct Assignments plan a centralised repository combined with advanced reporting capabilities offers a way to easily produce reports for regulatory compliance and for corporate auditors, making marketing operations completely transparent.

Open, Flexible Architecture

Direct Assignments plans are based on an open architecture that makes it easy for IT to implement and allows you to leverage your existing infrastructure and data.